Whitesboro Strategic Plan-Logo
KSA worked with the City of Whitesboro as part of a strategic plan to design a new city logo. The new logo design would create a presence that would promote tourism and business to the community, as well as incorporate the values that Whitesboro stands for. After the KSA marketing team met with city council members on multiple occasions and visited the town, visited with business owners, and got an understanding of what was important to visually represent Whitesboro, the KSA marketing team created different logo concepts that city council members could review.
The logo selected included a colorful graphic with the Whitesboro name. The emblem is one of four matching symbols of different colors pointing towards the center. The logo is a symbol of unity. The four figures can illustrate members of a family, or they can be depicted by various segments or organizations of the community working together.
Next to the graphic is the name “Whitesboro” that was written in an original font, also created by the KSA team. The new logo is being used in a variety of ways, including correspondence from the City, website, social media, promotional material and on fleet vehicles. The various departments have incorporated the logo on their materials and uniforms. The Economic and Industrial Development Corporations have also adopted the logo in the use of marketing strategies and advertising recruitment packages.